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Bet you didn’t know this about botanicals/herbs…

Bet you didn’t know this about botanicals/herbs…

By definition, a botanical is a plant or plant part valued for its medicinal or therapeutic properties, flavor and/or scent1.  A popular subset of botanicals—herbals are deeply rooted in history with many people today, still relying on their role in traditional medicine. Defined as the ...

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Exposing the Dark Issue Part 2-The Trust Factor—Building Confidence in an Ever-Changing Landscape

Exposing the Dark Issue Part 2-The Trust Factor—Building Confidence in an Ever-Changing Landscape

There’s a saying about how if something sounds too good to be true, it probably isn’t true. This couldn’t be more accurate in the dietary supplement industry, as “bad players” often exploit consumer fears and desires. Consider how products are marketed for weight loss—a reputable ...

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