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Getting Reacquainted with Older Shoppers

in Company News

Getting Reacquainted with Older Shoppers Scan any marketing report these days, and it’s all about Millennials, Millennials, Millennials. What are their challenges? What speaks to them? What do they want? But supplement marketers would be wise to remember that Millennials aren’t ... [ read more ]

What is Convenience Today?

in Company News

What is Convenience Today? At the beginning of 2018, The NPD Group published a blog post predicting the top food and beverage trends for the coming year. One of the top disruptors? Convenience[1]. The NPD Group points out that convenience isn’t necessarily a new trend. ... [ read more ]

The Untapped Market for Increasing Muscle Mass

in Company News

The Untapped Market for Increasing Muscle Mass Many people consider losing strength to be a natural part of aging, like gray hair or wrinkles on the skin. But the reality is that the loss of muscle mass related to the natural aging process — also known as sarcopenia — is ... [ read more ]

A Premier Formulation Partner

in Company News

A Premier Formulation Partner Nutrients like omega-3s, fiber, and protein may provide wildly different benefits for the body, but what unites them is their straightforward nature. Each of these nutrients provides a very specific and very powerful benefit, widely known to ... [ read more ]

Understanding the Ketogenic Diet

in Company News

Understanding the Ketogenic Diet It seems that every few years — or even every few months, these days — a new fad diet steps into the spotlight. Atkins, South Beach, and Paleo have all had their moments in the sun. Today, it’s all about the Keto or Ketogenic ... [ read more ]

Appealing to the New Protein Consumer

in Company News

Appealing to the New Protein Consumer Who comes to mind when you picture a protein powder consumer? If we were to ask you this question in the early 1990s[1], it’s likely that you’d picture a bodybuilder. Probably male, and probably someone who spends most of his week at the ... [ read more ]

Nutrition Solutions from an Expert…You!

in Company News

Nutrition Solutions from an Expert…You! Have you ever wondered how folks survived pre-internet and social media? How did they find out about the latest products, news and trending research? How did they decide what was right for their health and wellness? Well, usually they listened ... [ read more ]

Different walks of life—same commitment to health

in Company News

Different walks of life—same commitment to health Supplement users come from all walks of life—even younger generations such as Millennials have discovered the power of trend-setting, no fuss supplement products. But while Millennials have just recently gotten a seat on the bus, Boomers and ... [ read more ]

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